What is the Wisconsin Ironman?

I'm stealing the description from the Ironman Web site. It says that the University of Wisconsin is a party university:


That's funny, I thought of them rather as the Cement Canoe champions of North America. First you swim in Lake Monona, which is too small to be more than slightly choppy...


Go on a large, two-loop bike race through the green fields of Wisconsin...


Finally, there's the run...


If you survive that, there's Beer at the Finish! Or we'll go to State Street Brats.